How we work.
A real brand is like a real person. Authentic, trustworthy and ideally likeable. Even better: employees and customers should be so enthusiastic about 'their' brand that they commit to it wholeheartedly and even defend it against attacks.
That's why we stage brands and make them tangible with all senses.
With all our heart.
And we have been doing this since 1992.
Going International.
How to transfer your brand training into another culture? What is important for your brand to be understood in other continents?
Part of the interview with Feisal Meeajaun and Carsten Schroeter at a brand training academy in Dubai.