Luxury Branding.
How many senses does your luxury brand appeal to?
Does your luxury brand successfully bridge the gap
between its history and the present day?
Does your luxury brand strike the right balance
between distance and closeness?
Is your brand adorable?
Luxury brands have an intrinsic value.
Luxury brands lead rather than follow others.
Luxury brands have their own codes.
They bridge successfully their unique history with presence and future.
They set their own trends.
Well-positioned luxury brands are admired rather than attacked with envy.
