Brand Resonance is not created
by maximum visibility.

Creating resonance through branding.

People don't connect with products, they connect with meanings. Resonant brands address fundamental emotional themes.
Resonance requires a coherent brand identity.
Brands that try to be everything send out noise.
Brands with a clear stance send out a stable frequency.
Resonance is not created by maximum visibility, but by precisely tailored meaning for a clearly defined target group.

Only when I resonate with a brand do I recognise its products.