The brand comes first.

Carsten Schroeter

Carsten Schroeter comes from a family of patent attorneys spanning several generations.
His parents and grandparents always exemplified uniqueness.
A construction only becomes a patent if it is unique.

The same applies to brands. A brand is not just a logo, but a statement about the company.
It is a distinctive character description that enhances the products and services offered by the company.

At the age of 25, Carsten Schroeter founded his first company together with a sandbox friend.

Ten years later they sold the company and its brand successfully.

In 1996 he started working as a consultant and coach for international DAX corporations
(car manufacturers, airlines, precious metal processing companies, banks). He assists in the development and implementation of brand strategies, especially against the background of international cultural differences.

Since 2001 he has also worked as a systemic coach and mentor in the areas of personality development, branding and training didactics.

At the same time, together with air-conditioning and IT specialists, he developed an air-conditioned humidor under the brand name Reposo, the technology of which was patented. 
Both the construction and the brand positioning of this high-end product proved to be an enormous challenge, as there were no comparable products on the market.

2014-2019, Reposo was included as a unique exhibit in the Handmade World Tour, an exhibition that showcases selected German craftsmanship around the world.

In addition, he provides strategic support to major brands, helping them to differentiate themselves and position themselves uniquely.

He has four grown-up children and lives with his partner in Illes de Balears.